Shaquille O’Neal will return to Reebok as the president of basketball with Allen Iverson serving as the vice president.
“We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment,” Reebok CEO said in a statement. “As an athlete, he made an incredible imprint on not only our brand, but the entire sport and culture of basketball.”
Shaq got an official badge and everything.
Today, Reebok is proud to officially report that longtime brand partner and legendary hall-of-famer, @SHAQ, as the President of Reebok Basketball. pic.twitter.com/nEw6aYnRv3
— Reebok (@Reebok) October 12, 2023
According to USA Today, Shaq will “lead strategy, partnerships, and relationships with athletes and organizations in order to expand the Reebok basketball brand.”
This is more of a reunion for Shaq who started his relationship with Reebok back in 1992 with the launch of the company’s first signature shoe. The Shaq Attaq series.
According to the official sneaker page, the Shaq Attaq sneakers “symbolize how a man carved his way into a legend of the sport.”
As for Iverson, he was approached by up-and-coming Reebok employees over two decades ago about a possible signing to this young basketball player from Georgetown University. He inked a deal with the company, but in 2001, he came to new terms with Reebok.
The terms state he’d receive an annual payment in the amount of $800,000 for the rest of his life, but will also gain access to a $32-million trust account on his 55th birthday.
[Reebok on Instagram, USA Today]
