High school football is the life blood for some towns. Whether they win or lose can make or break people’s weekends. Often times, they’ll go a little bit too far.
Some Colorado high schools have been getting noticed for their logos looking eerily similar to that of FBS schools.
As you can see in the featured image above, that logo looks exactly like Texas Tech’s logo save for the colors. Thornton High School in Thornton, Colorado decided to change their logo after legitimate fears that they were going to be facing legal action from the university.
Similarly, Horizon High School also in Thornton, Colorado received word that they would be getting a letter from the University of Iowa in regard to their “hawk” logo. Universities across the country have begun cracking down on high schools using their school’s likeness in order to protect their brand.
Bert Borgmann, assistant commissioner of the Colorado High School Athletics Association spoke to the Denver Post about the issues the schools face.
“Some people are very protective of their brand, and in this day and age, money seems to be ruling a lot of sports beyond the high school realm.”
That would be a bit of an understatement. As the NCAA only continues to get larger and larger, the schools continue to throw money at sports at a record setting pace. If high schools think they are going to be able to get away with using a logo and not having anyone notice, they’re going to be sorely mistaken. When billions of dollars are involved, crackdowns are going to happen and in this case, they are happening at the lowest level of the sporting world.