Iowa star Caitlin Clark has made headlines this week. The reigning National Women’s Player of the Year has signed a massive NIL deal, after electing to return to Iowa City and putting off her WNBA Draft prospects for another season. Clark reportedly signed with the insurance company State Farm, which has several brand ambassadors including the likes of Patrick Mahomes and Chris Paul.
But State Farm has never gotten into the college sports world, let alone hiring women athletes as brand ambassadors. Until now.
On3 NIL posted, “BREAKING: Iowa’s Caitlin Clark has become the first college and female athlete to sign an NIL deal with State Farm.
“The reigning National Player of the Year could appear in commercials and events repping State Farm. ”
BREAKING: Iowa's Caitlin Clark has become the first college and female athlete to sign an NIL deal with State Farm.
The reigning National Player of the Year could appear in commercials and events repping State Farm.
More via @Pete_Nakos96: https://t.co/055cm5XAvz pic.twitter.com/zN9oDYYIY1
— On3 NIL (@On3NIL) October 10, 2023
“Sports marketing is a key part of our growth strategy, and our investment over the last several decades has shown great business impact,” State Farm chief marketing officer Kristyn Cook said in a statement, via On3. “Welcoming Caitlin Clark to our team expands and strengthens our ability to positively impact communities, engage with audiences in meaningful ways, and reinforces our commitment to raising the visibility of women in sports. As a fellow Good Neighbor, we can’t wait to drive progress forward together with Caitlin for years to come.”
While the deal was announced, no financial terms on the agreement were disclosed by either On3 or Dollar Shave Club.
Congrats, nonetheless, to the Iowa star on making the move.
[On3]
