Nick Bosa and Kim Kardashian Nick Bosa and Kim Kardashian

Global reality TV superstar Kim Kardashian has found a lot of success in recent years with her loungewear and apparel company SKIMS, which she founded back in 2019. And now it seems like she’s moving into men’s clothing – and she’s partnering with NFL superstar Nick Bosa to do it.

This week, Kim Kardashian and SKIMS announced that they will be launching a brand new men’s line this week, and the ad features reigning NFL Defensive MVP Nick Bosa of the San Francisco 49ers along with Oklahoma City Thunder star Shai Gilgeous-Alexander and international soccer star Neymar Jr.

“Introducing SKIMS Mens: the most comfortable underwear you’ll ever own. 3 collections for your best performance sported by Shai Gilgeous-Alexander, Neymar Jr. and Nick Bosa. SKIMS Mens launches Thursday, October 26 at 9AM PT / 12PM ET,” SKIMS said in a post on X, the social media website that was formerly known as Twitter.

It makes sense that Kim Kardashian would choose to partner with Bosa for the campaign as he has emerged as one of the biggest and most prominent names in the NFL in recent years and obviously has a large fanbase and following.

We’ll have to see whether or not Bosa continues to be a promotional partner for the brand in the future.