VANCOUVER, BC – FEBRUARY 18: Gary Bettman of the NHL speaks during IIHF & NHL press conference on day 7 of the 2010 Winter Olympics at Canada Hockey Place on February 18, 2010 in Vancouver, Canada. (Photo by Bruce Bennett/Getty Images)

Welcome back to This Week in NHL Stupid, where we track the ugly, the silly, and the just plain stupid in the world of hockey.

This week, instead of looking back at the recent past, I want to gaze ahead to the future. This is absurdity that hasn’t happened yet, but is visible on the horizon. I want to get out ahead of the game and talk some potential stupid.

The Olympic Elephant in The Room

You might have heard NHL commissioner Gary Bettman discuss the NHL’s participation in the 2018 Olympics the other day. Let’s get you a refresher on that:

“There are no negotiations ongoing,” Bettman said. “We were open to having discussions on a variety of things that might mitigate the damage to our season but that had no resonance.”

“As things stand now people should assume we are not going.”

Bettman went on to say that he expects that the league/players should be treated as a top sponsor, which involves financial compensation, to make up for any lost revenue and the disruption of the regular season.

A few things here: First, I completely expect this declaration to not be the final answer, but rather part of the discourse between the NHL and the IOC. If Bettman and the owners truly didn’t want the players to go, it would have been a done deal and the announcement would have been made in January as it was supposed to be. I also get that this upcoming Olympics is on the other side of the planet in South Korea. It’s easy for hockey to be lost in the tape delay shuffle when the games are that far away. The Olympics can’t be in Vancouver and Salt Lake City every four years.

But Toronto Maple Leafs head coach Mike Babcock had it right:

That’s the key. It’s important to grow the game. Bettman, meanwhile, has been talking about the Olympics costing the league content on television and social media. He’s concerned about growing the brand. That goes back to wanting “top sponsor” status, which I assume would allow the NHL to use Olympic video on their Twitter, Instagram, and other social media accounts, among other things.

I get all that. I also get that teams lose opportunities for gates in between the Super Bowl and the NCAA Tournament, not to mention the fatigue that teams face after the games that happen in the other hemisphere. (The Rangers had nine players who not only played in Italy in 2006, but they all went to the medal round and played the maximum amount of games. They subsequently lost their big division lead and got swept in the first round of the playoffs.)

But the Olympics will always be the best opportunity to grow your game, even if the effects aren’t immediate. This league has Sidney Crosby, Alex Ovechkin, Connor McDavid and Patrik Laine… and they don’t want to expose those stars to a brand new audience in Asia? The owners are really going to pass that up for a few extra dollars on the front end? Because the World Cup of Hockey is just as good?

Let me show you something:

This was the atmosphere in a bar on a Sunday morning at 10 a.m.watching T.J. Oshie’s legendary shootout goal against Russia… in a city where Oshie has never played his home games. There were scenes like this in bars all over the country. Now show me these scenes from the bars during Team USA’s game against Team Europe in the World Cup.

I’ll wait.

All this, along with the mess you’re going to have when players like Alex Ovechkin go ahead and say “Hey Caps, I’m out” for the Olympics, and other players obligated to their NHL teams during these two weeks, is it really worth it to save two weeks of social media content? It would be stupid to throw a unique chance away for that. I hope it doesn’t come to that.

Sidney Avery?

Sidney Crosby is getting a little feisty. First, Crosby tagged Ryan O’Reilly in a sensitive area on Tuesday.

Then last night, Crosby destroyed Marc Methot’s finger with a slash:

I was actually leaning against mentioning the O’Reilly shot because hey, it’s a one-time thing and who knows what O’Reilly did to deserve it. (Not that anybody truly deserves that.) But it doesn’t seem so petty now that Crosby continues to be reckless with his stick. Things happen, and no player should maim a fellow player’s finger. (They should put that sign up in locker rooms.)

But Sidney Crosby is too good a player to resort to that nonsense. Also, nobody will have any sympathy for a player who does those things when that player is the first to complain about such things happening to him. So whatever things that other players are doing to Crosby which may make him feel like he needs to resort to this, I still have very little sympathy for him.

The Colorado Avalanche are Stupidly Bad

It’s amazing how bad the Avalanche have been this year, and it was certainly magnified this past week. First, the ‘Lanche had a 3-1 lead against Chicago on Sunday and somehow lost it in 34 seconds.

Then on Thurday, they had a 4-2 lead on Edmonton, also in the third period. They gave up five (!) goals.

That’s 0-4 in the past week for Colorado. The Arizona Coyotes of Glendale are 29th in the league with 63 points. They have 20 more points than the Avalanche. You think Patrick Roy knew what he was doing?