Amazon is making a big move to challenge Netflix in the television streaming universe.

The online retailer is now offering monthly subscriptions for Amazon Prime, at the price of $10.99 a month, according to CNN. Previously, Amazon Prime was only available as an annual subscription at $99.

And there’s more: Amazon Video is now available as a standalone service, and that’s also available by monthly subscription, at $8.99 a month. Before this, Amazon Video (TV and movies) was only available as part of the Prime package.

Now, if you do the math, a full year of Amazon Prime by the monthly rate ($10.99) would come out to $131.88. A full year of Amazon Video at the monthly rate ($8.99) would be $107.88.

So, if you plan on taking advantage of the perks — free two-day shipping, Amazon Video, music library, etc — featured in Amazon Prime for a full year, you may be better off sticking with the $99 annual option that remains available. But, the monthly subscriptions offer nice options for people that don’t want to make that full-year commitment.

There’s also the idea of just subscribing to Prime for the free two-day shipping over the holidays, for example, if you plan on ordering many items then. Or maybe you want to just binge a few shows on Amazon Video with the monthly option, rather than having to spend $99 for a full year of the Prime bundle.

The Amazon Video $8.99 standalone service is becoming a thing just a couple weeks in advance of Netflix increasing their monthly subscription price from $7.99 to $9.99 for 17 million grandfathered subscribers.

About Matt Clapp

Matt is an editor at The Comeback. He attended Colorado State University, wishes he was Saved by the Bell's Zack Morris, and idolizes Larry David. And loves pizza and dogs because obviously.

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