The ACC is a college athletics conference, which means the job of the people who run it is to say non-sensical things about economics and show up to sports events. In return, those people get lots of money.

Now, the ACC is expanding into a new business opportunity: A restaurant.

So according to the ACC, the ACC American Cafe “brings the sports spirit of the Atlantic Coast Conference to travelers visiting this legendary region. With an exciting and laid-back vibe, ACC American Cafe serves great food that’s a fit for fans of both sports bars and classy neighborhood cafes.”

What does any of that corporate gibberish mean? Who knows! I have no idea what this restaurant is going to serve.

The ACC should probably just buy a Bojangles franchise next time. Oh, and pay the players.

About Kevin Trahan

Kevin mostly covers college football and college basketball, with an emphasis on NCAA issues and other legal issues in sports. He is also an incoming law student. He's written for SB Nation, USA Today, VICE Sports, The Guardian and The Wall Street Journal, among others. He is a graduate of Northwestern University.