Tampa Bay Buccaneers quarterback Tom Brady celebrates during the presentation of the George Halas Trophy after the 31-26 win over the Green Bay Packers in the NFC championship game Jan. 24, 2021, at Lambeau Field. Nfl Nfc Championship Game Tampa Bay Buccaneers At Green Bay Packers

Tom Brady shocked the NFL world when he unretired just months after calling it a career. Now he’s shocked the NFL world again by lining up his post-playing career before his time with the Tampa Bay Buccaneers is over.

Tuesday, Fox announced that Brady will serve as the network’s lead NFL analyst alongside play-by-play voice Kevin Burkhardt whenever he officially retires.

Brady then chimed in to share in the announcement as well.

Fox signed Brady to a monster deal, coming out to $375 million over 10 years. That seemingly completes the circle on the recent broadcaster chess moves that have generated massive contracts. To put that in real perspective, that’s more than Brady will make as an NFL player, making the decision pretty easy to understand.

Brady has been rumored for some time as a candidate to be an analyst for all the major football broadcast partners. It makes total sense that he would end up parlaying his playing career into a broadcasting one. However, no one expected the details of that move to come so soon.

Brady will be a great litmus test for Greg Gumbel’s theory that broadcasters don’t attract audiences. Fox certainly is paying Brady to do that, and bring a certain football acumen with him.

The news certainly sent shockwaves through the NFL world and there were some very strong reactions, from those who can’t understand why Fox would spend that kind of money on an unproven announcer and those who find the humor in Brady’s ongoing career escapades.

Of course, we don’t know if Brady plans to retire after this season or will continue sticking it out for as long as he can. The big question is…if the Buccaneers don’t make the Super Bowl, does Brady join the booth?

[Fox Sports, AA]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.