Dak Prescott had his NFL 2020 season end last October after suffering a horrific ankle injury, but things have been going much better for the Dallas Cowboys quarterback in the months since. For one, he made excellent progress in his rehab and said after Wednesday’s practice that he’s “buried the injury.” And along with his good health, he’s made himself a lot of money.
In March, Prescott signed a four-year contract extension with Dallas, worth up to $164 million with $126 million guaranteed. And on Wednesday night, ESPN’s Adam Schefter reports that Prescott is leaving Adidas to join Jordan Brand and become its highest-paid NFL player in a “ground-breaking” five-year deal.
Cowboys’ QB Dak Prescott is leaving adidas and signing a five-year agreement with the Jordan Brand, per source close to situation. Prescott will be the only Jordan Brand QB, the only Cowboys player, and highest-paid NFL player on the Jordan Brand roster.
— Adam Schefter (@AdamSchefter) June 10, 2021
Dak Prescott’s deal was negotiated by his marketing agent Peter Miller of JABEZ Marketing Group and the Jordan Brand team, and they believe this ground-breaking deal creates a perfect marketing storm around the standout QB, the Cowboys and the Jordan Brand.
— Adam Schefter (@AdamSchefter) June 10, 2021
The Athletic’s Jon Machota confirmed the news, noting that Prescott has been wearing Jordan cleats lately in practice:
Source: Dak Prescott is leaving Adidas and signing a five-year deal with the Jordan Brand. Dak has been wearing these all black Jordan cleats throughout OTAs and minicamp.
(Photo: @dallascowboys) pic.twitter.com/RPURLE8Fex
— Jon Machota (@jonmachota) June 10, 2021
It’s unclear how much money is involved, but you can be sure it will be a lot; this is a high-profile NFL quarterback starring for a high-profile franchise, of course. And it’s one of many endorsement deals Prescott has had going, as ESPN explains:
Earlier this offseason, Prescott became a spokesman for Anheuser-Busch InBev. He also has had deals with Pepsi, Sleep Number, Dannon Yogurt, Campbell’s Soup, 7-Eleven, AT&T and Beats By Dre, among others, since becoming the Cowboys’ starter.
So, good for Prescott, especially after going through what had to be a grueling several months to get to this point.
