Don’t ever accuse Jack in the Box of not knowing their customer base.
As the state of California prepares to officially legalize marijuana sales on January 1, 2018, lots of companies are trying to figure out where their financial stake in the cannabis business can be found. The fast-food restaurant didn’t have to think too hard. Already serving the kind of food that stoners happily sop up, they’re leaning into the new market by partnering with a Snoop Dogg-backed media company called Merry Jane to launch the “Merry Munchie Meal.”
— Food & Wine (@foodandwine) December 22, 2017
Available at three of their Long Beach locations between January 18 and 25, the deal includes two tacos, french fries, onion rings, five mini churros, three chicken strips, and a small drink. The very weed-friendly price? $4.20, of course.
Jack in the Box chief marketing officer Iwona Alter said in a statement that, “we are about welcoming all of our guests, no matter what they’re craving or why they’re craving it.” While that coy statement is a bold admission that a major fast-food retailer is acknowledging the effect that cannabis can have on consumer cravings, it also opens the door for some miscommunications. If guests are welcome no matter why they have cravings, it looks like this might the perfect eating opportunity that gas huffers have been waiting for as well.
As Eater notes, the deal is probably more marketing buzz than a new creation. The meal deal isn’t all that different from the Munchie Meals that they already offer. In fact, they note that the version set aside for stoners is basically the same except that it doesn’t include cheese. Seems like an odd omission.