From February 21st until February 26th, if you’re one of the ten billion (slight over exaggeration) people to venture into New York City’s Times Square, you can visit a very special pop up Pop-Tart Cafe.
https://www.youtube.com/watch?v=0K_6TxeZkOQ
Kellogg’s took the basic Pop-Tart and used some of the various Pop-Tart flavors to make tacos, burritos, nachos, pizza, cake poppers, Tart-A-Misu, cheesecake, and milkshakes.
Not going to lie, they all look pretty good, but at the same time they’re all sweet items. I don’t know about you, but I’ve never had a sweet taco or burrito.
This isn’t the first time the popular breakfast snack has opened up a cafe in New York City. Back in 2010, Pop-Tarts opened up a massive 3,200-square-foot restaurant in its first run at the pop up shop industry.
Back then, the menu, via the New York Times, was much simpler:
1. Fluffer Butter: marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries
2. Sticky Cinna Munchies: cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety
3. Ants on a Log: celery, peanut butter, and chunks of the Wild Grape version
4. Pop-Tarts Sushi: three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up.
It’s interesting that none of those four delicacies came back to Times Square this time around, specifically the sushi. In today’s world, you can’t scroll through a Facebook newsfeed without seeing some new sushi creation, whether it’s a sushi burger, donut, pizza, or burrito.
This time around, Pop-Tarts is also making it easier to eat their lovely creations on one special night, Friday February 24th. That night from 8-10 pm EST, Pop-Tarts is partnering with UberEATS to have free Pop-Tart Burritos delivered to 600 students on six University campuses in New York City.
It’s a smart idea for two reasons: 1) Pop-Tarts gets its name back out there, and 2) fewer students will have to make their own Pop-Tarts and run the risk of burning down their dorm buildings.
With the Pop-Tarts Cafe returning to NYC, here are five Pop-Tart creations that weren’t made during the first pop up shop or this week’s Times Square restaurant that we’d like to see in the future:
1. Pop-Tart PB&J: The first time Pop-Tarts did this back in 2010 they had a marshmallow sandwich, but no PB&J. Pop-Tart already makes a PB&J flavor, but they could use those as the bread and partner up with peanut butter and jelly specialty restaurant in New York City because there are probably thousands of those.
2. Pop-Tart Popcorn: This sounds odd at first, but think about it. There are already sweet flavors of popcorn, so just throw in some Pop-Tart bits or grind up Pop-Tarts and use that as the “seasoning” on the popcorn.
3. Pop-Tart Bagels: People in and around New York City love to talk about how their bagels are the best in the world. As a result, Pop-Tart could’ve taken a local bagel shop and tried to infuse Pop-Tarts inside of them or put them on top.
4. Pop-Tart Cupcakes: This would be similar to the cheesecakes they are selling at this week’s shop in Times Square, but instead it’s a cupcake. It’s not like there aren’t a ton of cupcake shops in NYC they could’ve worked with for this.
5. Pop-Tart Steak: There are a lot of steakhouses in New York City. They maybe could’ve found one who was willing to use a Pop-Tart as seasoning of sorts if it was grounded up? It probably would be gross, but at this point who cares. People will eat almost anything when they get to Times Square.
Here’s the full Pop-Tarts Cafe menu for this week in New York City.
[Kelloggs]
